How to Create Stories that Sell Your Business Strategy

David Houle
The 2020s Decade
Published in
7 min readJul 14, 2020

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[This is the fifth in a series of articles concerning how to apply the VUCA theory of leadership to navigate this disruptive decade. As the author of the just published book, “The 2020s: The Most Disruptive Decade in History”, I find VUCA to be uniquely suited to the Volatile, Uncertain, Complex and Ambiguous era we are living through. As a futurist, it is my job to try to alleviate some of the

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David Houle
The 2020s Decade

Futurist / Writer/Speaker //Author of 13 books // “CEOs Futurist”// Futurist in Residence at the Ringling College of Art + Design